logo6OUR CRAFT

 

Without our clients, MCPR Africa simply wouldn’t exist! We love collaborating with clients, each and every one giving us the perfect opportunity to practice the art of communications.

Business


INSTAVOICE

MCPR Africa established the first African Celebrity Voice Messaging service InstaVoice Celeb, (previously “Vobolo”) with International telecommunications company Kirusa.

This collaboration has resulted in successful associations with celebrities and personalities in various markets including; sports personalities, musicians, presenters, actors, bloggers, comedians and humorists in Ghana, Nigeria and Cote D’Ivoire with other markets launching soon.

MCPR Africa also introduced InstaVoice Meet & Greet event, which brings celebrities, network operators and other stakeholders of the InstaVoice Celeb service all under one roof. This is done in partnership with Kirusa for the first time ever in Ghana (2014), Cote D’Ivoire (2015).

MCPR Africa is the leader in InstaVoice Celeb mobile value-added service and offers this service amongst others to celebrities and personalities worldwide.

Management


MCPR Africa provides media relations services for IMEXCO Ghana limited. The agency executes and manages their main trade marketing campaigns primarily for the Moët Hennessy brand portfolio and continue to do so. Campaigns included launch of Hennessy Futura Limited Edition (2013), The Moët & Chandon champagne festival (2013) and end of the year, Hennessy Artistry DJ Manny Club Tour (2013). MCPR Africa also worked with renowned brands such as, Veuve Clicquot champagnes, Belvedere vodka and launch of new look bottles of San Pellegrino, to name a few.  MCPR Africa continues to work with Imexco.

This was a time-sensitive video production for Singapore audiences for which we far exceeded the client’s’ expectations and hopes. Despite MCPR Africa also having to suddenly provide a crisis-management strategy, we delivered to an exceptionally high standard and on time.

MCPR Africa managed the media relations as part of a core team (Sparrow Productions) who organised the debut series of Business events for the late renowned motivational speaker and author, Dr. Myles Munroe in Ghana.  MCPR Africa successfully achieved the client’s brief regarding media awareness, attendance figures and project management.

Entertainment


Ovation Magazine, Africa’s number 1 celebrity publication, is published by Chief Dele Momodu of Ovation Communications.  Taking on a journalistic role, MCPR Africa team have conducted celebrity photo shoots and interviewed celebrities and personalities such as Hollywood’s Bill Duke, International Jazz sensation Kevin Sholar, singer-song  writer Stephanie Benson and Ghallywood /Nollywood actress Yvonne Okoro. MCPR Africa has also organised high calibre events in Ghana.  The publication is in the forefront of celebrating Africa and African achievers worldwide since 1996 (Est.  London).  It is in parts bilingual (English and French). MCPR Africa continues to work with Ovation International.

MCPR Africa secured talent for Sparrow Productions at its business start-up and co-ordinated contributed to a transatlantic campaign. This was an exciting collaboration that MCPR Africa was privileged to be a part of.  We advised the production company that, despite their production being a Ghanaian one that it was crucial for the distribution and strategic direction to be on a global scale, starting with the UK. They implemented our combined strategies and the production was a worldwide success.

MCPR Africa coordinated and successfully administered market research for Ghana’s No.1 broadcast TV station TV3. MCPR Africa was also the agency of choice for program development with returnees in mind ahead of the station’s 20th year anniversary offerings.

Fashion


Orchestrated international media attendance in Ghana including; BBC, the Guardian (UK & Nigeria), Ovation International and True Love West Africa magazine. Coordinated a Charity tour for International fashion icon Ozwald Boateng and New York music Mogul Damon Dash.

Through Integrity, creativity and energy, MCPR has successfully associated ATL (Akosombo Textiles Limited) with TV, Music and Fashion celebrities in Ghana.

Special Events


MCPR Africa was thrilled to work with Deyale Sports centre in an on-going Sports development project “Go For Gold Ghana” for the Ghana Olympics in Rio 2016. MCPR created the presentation and sponsorship templates for a 3-year project for the Nation of Ghana.

Ovation Red Carol is an event organised by the eponymous magazine publication; Ovation International.

Having coordinated special events such as ‘Red Carol’ for two years in city of Ghana (2013-2015), MCPR Africa has contributed in positioning this charity event as one of the biggest Pan-African events during Christmas in the West African Anglophone region.

Having coordinated special events such as the Ovation ‘Red Carol’ Awards for three years, MCPR Africa has contributed to pitching this event as one of the biggest Pan-African events over the Christmas period.  MCPR Africa continues to work with Ovation Red Carol Committee.

MCPR Africa handled publicity for Grammy Awards nominee Rocky Dawuni and the event ‘Rocky’s Independence Splash’ for a number of years.  Working collaboratively, MCPR Africa achieved over 25 media stories on Ghanaian TV, radio and press on behalf of Aquarian Records USA and Rocky Dawuni, series of ‘Rocky Dawuni annual Independence Splash’ in Ghana in the first year.

Arts Sector


MCPR Africa represented the nation of Ghana courtesy of British Council Ghana at a Cultural Symposium in Zambia. MCPR Africa raised significant finance and product sponsorship for the associated event, ‘Made in Ghana’.

MCPR Africa was the creative direction behind establishing UK Black History month alongside the British Council. MCPR Africa introduced UK Black History Month in Ghana with a fresh new approach – by recognising Black and specifically Ghanaian contribution to the United Kingdom and executing a structured, well-marketed project within a narrow time scale. We provided strategic direction and high-end coverage.

We increased attendance and exposure figures, surpassing media targets in first year by over 100%.  We also assisted with over 2 hours of TV and 1 hour radio airtime as well as over 120 column inches of press.

MCPR Africa was incredibly proud to be honoured with “Certificate of Recognition” from the Government of Ghana’s Ministry of Tourism for contribution towards the annual National Emancipation Day event celebration in Ghana.